No Old Bubble

Semesterabschlußarbeit -Kunst als System und Prozess WS23 Anna Zwingl

1.2.2024 Digitale Kunst : Transmediale Kunst / Die angewandte (Prinzessin Adiddas™)

In an age where digital communication dominates and social media platforms serve as the primary arenas for personal expression, my artwork seeks to bridge the ephemeral digital realm with the tangible, physical world. By employing a 1970s Chewing Gum Automaton filled with small balls, each encapsulating a printed screenshot of a tweet from the last three years, this project transcends mere digital documentation. It creates an interactive, haptic experience that invites viewers to engage with the virtual past through a uniquely tactile medium. This method of presentation not only challenges the traditional consumption of digital content but also reintroduces a human element to the increasingly algorithm-driven experience of social media.

The selection of tweets, though seemingly random, represents a curated "best of" compilation from the last 3500 posts, offering insights into moments of personal significance and broader societal commentary. The act of retrieving a tweet from the automaton transforms the viewer from a passive observer to an active participant, engaging with the physicality of a message that once existed solely in the digital ether. This interaction prompts a reflection on the fleeting nature of digital expressions and the ways in which we value and preserve our digital communications.

Moreover, the financial dimension of this artwork—requiring payment to access a piece of digital history, while simultaneously providing money for participants to take—serves as a critical commentary on the monetization of social media. It mirrors the paradox of the modern digital experience, where users pay with their attention and personal data in exchange for "free" access to platforms that commodify their interactions and content. This aspect of the installation invites viewers to contemplate the economic models underpinning social media and the commodification of personal expression within these digital spaces.

At the heart of my project lies a critical examination of how digital media has reshaped our understanding of ourselves and our place within society. It prompts an introspection on digital communication, urging viewers to recognize it not merely as a platform for transient exchanges but as a profound space for navigating the intricacies of human emotions, connections, and identities. This transformation of tweets into physical entities for direct interaction serves as a commentary on the ephemeral nature of online content, urging a more thoughtful engagement with how we interact with, value, and perceive both digital and physical realms in our lives. This exploration becomes particularly poignant in moments when the external world offers no response, leaving individuals feeling isolated despite being seemingly connected. It highlights the dilemma faced by many who, in pursuit of online validation, follow prescribed norms or trends to garner likes, inadvertently fostering echo chambers that blur the line between genuine self-expression and the performative acts of influencers. This conflict between individuality and the aspiration to model oneself after influencers seeking validation exposes the complex dynamics of social media, where the quest for connection can sometimes lead to deeper isolation and challenge our perceptions of authenticity and value in the digital age.

In essence, this artwork stands as a bridge between two worlds, offering a pThis artwork emerges as a multifaceted exploration, delving into the myriad ways digital media impacts identity, shapes our interactions, and traces the evolution of personal and societal narratives over time. It stands as a vibrant testament to the capacity of digital art to not only document and critique but also deepen our comprehension of how we navigate the complex interplay between individuality and the digital ecosystems that simultaneously unite and segregate us. This piece encourages participants to physically interact with what were once fleeting digital moments, challenging the norms of how we consume digital content and urging a profound reconsideration of the significance we attribute to our online presences. By transforming tweets into tangible mementos, the project aims to disrupt the traditional dynamics of digital engagement, inviting a broader reflection on the psychological triggers and emotional connections that define our virtual and real-life interactions. It prompts a reevaluation of our digital legacies, encouraging a dialogue on the multifaceted impact of social media on our perception of self, community, and the passage of time in the digital age.